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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. This was 2006, just after Twitter had launched, but the world didn’t yet know Tumblr, Pinterest, or Instagram. Paid advertising on social media was still 4 years away. So we were very early. This is so much fun.”

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. I think Microsoft would be more receptive to user feedback. I’ve seen this on Microsoft’s PR depts. Look at their policy about servicing you from the get go.

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This Week in Social Media – 5/29/2013

Social Media Marketing

Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. The authors note that brands could be doing better by implementing targeted advertising. It''s the reality of the world we live in.

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The Unfortunate Investment of Social Media (and its Consequences)

Techipedia: Tamar Weinberg

Just like Digg doesn’t like anti-Digg content reaching the front page in order to control its brand, if anyone buys Digg and there’s a negative article about said company reaching the front page, it won’t look very good for them. I live twittered hour 23 and 24 of my last story submission to Digg.

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Analysis of Five Top Blogs and What You Can Learn from Them

Techipedia: Tamar Weinberg

You should know that using some types of ads like Kontera (contextual advertising) and the likes on your blog will irritate a large percentage of your readers but using AdSense the right way will not affect your blog. No need to buy John Reeses’ new product that will set you back $2k. They did it their way, and each to our own.

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SXSW: Mark Zuckerberg Keynote (the edited liveblogged version)

Techipedia: Tamar Weinberg

What about the ad deal you currently have with Microsoft? Google and Microsoft are going after social networks and some people feel aren’t monetizable. In terms of the Microsoft relationship, we want the way people make money to be in line with the way people use the site. Lacy : The world of advertising is changing.

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Abuse is bound to happen in any area that lends itself to marketing potential – should we drop it just because it’s being flooded by newbies that scream buy from me? That’s why cellphone manufacturers, Microsoft, drug manufacturers do not release all their discoveries to keep people on coming back and wanting more.