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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Big companies have been acquiring social media startups a lot lately. Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Oracle Buys Involver to Boost Social Media Presence.

Yammer 183
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The Problem With Time Spent

Twist Image

Long before Google existed, I worked for a search engine selling Internet advertising. Yesterday, I was asked by a media outlet to comment on this this infographic: The Power of Facebook Advertising (if you read French, you can find it here: Facebook en quĂȘte de nouveaux revenus ). advertising dollars. facebook advertising.

Yahoo 81
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The New Electricity

Twist Image

As newspapers, television and radio lament plunging advertising dollars, and not a week goes by without hearing about some other publication or broadcast being folded, changed or updated with more online content, you would think that the Internet is some kind of media juggernaut destroying any other media that slips into its wake.

iPad 85
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You Need These Roles on Your Social Media Team [Skills + Salaries]

Hootsuite

For example, if you run a small business or startup, you might hire a single social media manager to build brand awareness on a few platforms. In the strictest sense, a social media team manages and maintains your brand’s presence on social media.

Skills 80
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

Sales: The ability to persuade others to buy a product or service. Highlight your expertise, passion, and the vision behind your startup in your headline, summary, and experience sections. For example, if you’re an advertising executive, contributing to AdWeek or Forbes could bode well for your personal brand.

LinkedIn 113
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From The Information Age To The Connected Age " GigaOM

Buzz Marketing for Technology

Microsoft represents the Information Age, while Google hints at the shift towards the Connected Age. Microsoft (Information Age) vs. Google (Connected Age). Microsoft (MSFT) exemplifies the Information Age. Microsoft must rely on protecting access to its knowledge goods — because this is where it has created value.

Web 2.0 263
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How to Become a T-Shaped Marketer: What Marketing Career Growth Looks Like at Buffer

Buffer Social

Knowledge in this area helps you better understand why people do what they do — a handy skill in most any job, particularly so when you’re eager to understand why people click, like, share, and buy. Book: Ogilvy on Advertising. Blog post: 9 Free Microsoft Excel Templates to Make Marketing Easier by HubSpot.

Marketing 108