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Buy Some Social Media Today!

Jason Yormark

I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. It’s not a guarantee, but it’s much more likely these folks will have had access to better tools and resources, and can point to specific wins around their social media efforts.

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

75% of B2B buyers use social media to make buying decisions. You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. You can structure your organic content and advertising campaigns around this for higher chances of success.

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We Have No Idea If Online Ads Work

Twist Image

The real issue that threatens online advertising is not the data, the creative, the spend, the marketing mix, the Cannes Lion awards or anything else. The biggest threat to online advertising is treating it (or hoping it acts) like traditional advertising. Dating is a lot like advertising. This isn''t a new message.

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How Facebook is Slowly Strangling Twitter

Convince & Convert

Facebook buys Instagram, which becomes far larger. Twitter launches lead generation advertising cards. Twitter launches a one-click buy button. Twitter buys Periscope and builds it into a popular service. Is Facebook the New Microsoft? No coincidence perhaps that Microsoft owns 10% of Facebook.

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B2B Marketers Are Humans, Too

Convince & Convert

Last year, Microsoft ramped up its content with Microsoft Stories , a site offering a journalistic look at the employees and products that make up the tech company. Image via Microsoft Stories. The Programmatic Mind educates marketers and explores programmatic advertising trends. Image via The Programmatic Mind.

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Why I'm Proud To Be A Dummy

Twist Image

In fact, I own a ton of these books and often find myself buying more and more as topics of interest come to mind. After writing my upcoming book, CTRL ALT Delete with it, I have no idea how I wrote my first book, Six Pixels of Separation , on Microsoft 's Word. Don't worry, this is not a case of native advertising gone wrong.

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