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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook. Why Do People Not Use Facebook? .

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How Facebook is Slowly Strangling Twitter

Convince & Convert

But here’s why even a Jack Attack might not save the company from eventual MySpace-ization : Facebook is slowly strangling Twitter at every turn. Facebook buys Instagram, which becomes far larger. Twitter launches lead generation advertising cards. Twitter launches a one-click buy button. highlight to tweet).

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Apple Gets More Serious About Using Twitter, but Why it Doesn't Matter

Techipedia: Tamar Weinberg

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. I think Microsoft would be more receptive to user feedback. I’ve seen this on Microsoft’s PR depts. Look at their policy about servicing you from the get go. Answers Yahoo!

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. But back to MySpace.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It use to be that Apple was the scrappy underdog and white knight to Microsoft's evil empire. link] James Windrow Apple used to be the scrappy underdog and white knight to Microsofts evil empire. Thats convenience! What I found most interesting is the continued shift in the perception of the Apple brand.

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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

buy a link » SUBSCRIBE TO CIO. Otherwise, youll spend unlimited time and money creating something that gets used about as much as the online help function in Microsoft Word. MySpace Opens Up Data Portability Initiative. This white paper highlights best-of-breed solutions being built on the Microsoft platform.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The details of his somewhat haphazard education at Harvard, and his kismet kissed co-founding of LinkExchange (ultimately sold to Microsoft for $265 million) are downright fascinating. Sullivan RT @jaybaer: Should you buy the new book from @zappos – "Delivering Happiness"?