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The Microsoft Surface's Beauty is Only "Surface Deep"

Stay N' Alive

As a long-time Microsoft fan (my first computers were all PCs), and with all my excitement about Windows 8, I was very excited about the Microsoft Surface. With all the hype Microsoft was giving it - run all your Windows apps across every Microsoft device, in a beautiful, comfortable environment - I was anxious to try it out!

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Buy Some Social Media Today!

Jason Yormark

I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing.

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

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Is LinkedIn a Sign of What’s to Come for Social Media Networks? | Social You Should Know

Ignite Social Media

Microsoft and LinkedIn made big headlines this week, while social networks continue to expand their advertising features. Microsoft Buys LinkedIn – A Sign of Things to Come? By now, you’ve probably heard the news that Microsoft bought LinkedIn for a whopping 26 billion dollars.

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Major Social Media Acquisitions: 3 Must-Reads

Firebelly

Salesforce Buys Buddy Media To Ride Social Media Marketing Wave. By Trefis Team Salesforce.com has agreed to buy Buddy Media, a leading social media marketing platform for $689 million in cash and equity. Buddy Media enables its clients to listen, engage, gain insight, publish, advertise and measure social marketing programs.

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Paying Homage to the Social Technographics Ladder

Ignite Social Media

I clearly remember discussing this chart with folks from Microsoft before we started running the Windows social channels for them. Fewer than 10% blame advertising or the user experience for not using Facebook. In my experience, it helped brands understand the whys and hows of people using social media tools and networks.

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Influencer Restrictions Are Here To Stay – Social You Should Know

Ignite Social Media

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. While Microsoft will focus on classifying and scoring influencers based on their online activity. Influencer restrictions are here to stay.