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How Brands & Marketers Should Navigate the 2020 Election

Likeable

On the audience side, there is good research suggesting several key facts about this uniquely complex election/holiday season: 1. Consumers care that the brands they buy from share their values. Before the web got social, the anonymity problem had already exploded and email, message boards, and websites spread plenty of misinformation.

Brands 127
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Visibility is More About Social Than Search

Proactive Report

Google is severely penalizing sites that are buying links or are invested in private blog networks. Site Optimization : There is a lot more to this now than just keyword research and writing good content. Site Optimization : There is a lot more to this now than just keyword research and writing good content.

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Using Social Media to Reach the Hard-Working Class

Social Media Strategery

According to new research released today by Cramer-Krasselt ( disclaimer: I work there ), more than 75% of lower-middle income moms are more likely to identify themselves as part of a new group called the “Hard-Working-Class. Marketers have to not only better understand this new segment of consumer, they have to find out how to help them.

Class 75
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research. link] jaybaer Absolutely.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

Marketing 264
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6 Laws Every Blogger Needs to Obey so they Don’t Get Sued

ProBlogger

This all started back in 2006, when the Federal Trade Commission, recognizing that bloggers were displacing traditional ways of advertising that could open up dishonest business practices and conflicts of interest, issued a letter that recommended all bloggers need to be open and honest with their endorsements and reviews. How could that be?

Blogger 51
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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

Leverage Facebook advertising to gauge the audience opportunity. Research other fan pages to see what those Facebook users are not getting elsewhere and give it to them. Facebook for me is a lot of work, for a small audience of people who are not in the learn, buy or convert mode. Maybe that is why I still have so many friends.