Laurel Papworth

APRIL 13, 2010

Collectibles buy an account and get special badges like the Pro badge above. Twitter could mashup with TED. Advertising Hey let’s eavesdrop on conversations, then interrupt with a contextual ad based on that word. API widget economy provide a platform for Amazon to empower Twitterers to sell books to each other via API.

Twitter 99

Twitter API Badge SMS 99

Techipedia: Tamar Weinberg

JULY 8, 2008

Social media can be seen as a tool for a marketer, but not a static one like an advertisement. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JULY 2, 2010

Surprisingly, this is being used not just for straight advertising. Moreover, allowing users to “try before they buy&# was incredibly clever and keeps the hype strong. It allows for Facebook widgets, mashups, and more. I’ve seen my share of “Happy Birthday Jane&# flyers posted on my sidebar. Thoughtful.

Facebook 111

Facebook Web 2.0 MySpace API 111