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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users. To non-advertisers, this quote means nothing. The Future of Privacy-Altered Advertising.

Privacy 159
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Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Ignite Social Media

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. This data greatly benefits social campaigns by providing valuable conversion insights, building audiences of qualified users, and powering conversion-based buying that encourages users to perform a specific action on a site.

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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. What These Shifts Mean for Your Business. These events can be adjusted in Events Manager.

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Meta Brings Back 28-Day Click Attribution

Jon Loomer

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 207
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Is Buying on Facebook More Expensive? And is it Worth it?

Ignite Social Media

This is likely due privacy concerns circulating around the company. The volume of advertisements on the platform is increasing slowly due to the company’s decision to slow the increase in the number of advertisements in the news feed. As competition in the newsfeed continues to increase advertisers can expect higher prices.

Buy 94
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Another issue is privacy.

Trends 147
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Could the Survival of Facebook Depend on Its Privacy?

Waxing UnLyrical

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. A few months ago, my WUL colleague Dan Cohen gave us his reasons to buy Facebook stock , and I agree. Zuckerberg and the other Facebook principals should buy their company back. He also blogs.

Privacy 198