Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

Team 124

Team Questions Retail Marketing 124

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Travel and hospitality: 33%.

Team 100

Team Questions Retail Marketing 100

Visually SM

JANUARY 10, 2021

Word of mouth has always been something important in marketing. Traditional advertising is still powerful, but it is based on what a company intends to transmit. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. We are in the age of influencers, after all.

Company 130

Company Brands UGC Reputation 130

Visually SM

OCTOBER 7, 2014

With news outlets like Forbes, The Washington Post, and even the New York Times welcoming brand journalism with native advertising opportunities, marketers need to be careful that they aren’t misleading or blurring the lines between “real journalism” and straight advertising. Action-oriented (buy, download). Sounds easy?

Questions 100

Questions Content Journal Marketing 100