Small Business Mavericks

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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. benefits of native advertising are brand awareness and engagement.

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Why You Don’t Want To Buy Video Views

Small Business Mavericks

Just like they did with PPC advertising and social media, some YouTube video marketers have got the idea that they can buy video views and succeed. They may very well on the short term, but in the long term, spammy marketing methods rarely work no matter what the format. Video Marketing video YouTube'

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Why Social Media Advertising Is On The Rise

Small Business Mavericks

Social media advertising is a sweet blend of pay per click advertising and social media. Mobile marketing is a big thing, but social media advertising is even bigger. It allows advertisers the ability to target specific demographics of potential customers who are important to them based on buying patterns and affinities.

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Tandemizing Your Content Marketing

Small Business Mavericks

It’s important, as a small business, to have a content marketing strategy. A better strategy is to plan your content marketing so that all levels of your content work together for the good of your customers and your company. Will you utilize article marketing ? What about pay-per-click advertising ?

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How Will Wireless Auction 97 Affect Marketing?

Small Business Mavericks

What Does Mobile Do To Your Marketing Plan? Every time someone clicks on your ad from their phone…every time they search for your hours from their tablet…every time they use an app to buy a great deal they see advertised while waiting in line…that’s being on the wireless highway.

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Does Customer Service Know What Marketing Is Doing?

Small Business Mavericks

In another example, does your customer service department know what marketing is doing? You will profit more from a loyal customer who keeps making small purchases and tells their friends about your business than you will from one customer who buys the most expensive item once but never comes back because the experience annoyed them.

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70% of the Wealth is Controlled by This Demographic

Small Business Mavericks

Did you know that 45% of the population controls 70% of the wealth but isn’t really being effectively reached in digital marketing? Jennifer Lonoff Schiff shared 9 Digital Marketing Strategies to Woo Baby Boomers in her article on CIO and she makes some valid observations.