Navolutions

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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Do I have to buy a Facebook Ad for my fans to see my posts? What is a promotional post? Will these new rules hurt entrepreneurs?

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Who’s Afraid of the Big Bad Yelp?

Navolutions

The next time someone calls to offer you advertising on Yelp, just be aware that: . A) Advertising on Yelp just gets you better visibility. You can’t buy reviews, and they won’t sell you stars. C) Just because they’re from Yelp doesn’t mean that it’s any more legitimate than any other advertiser’s cold call.

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