Direct Marketing Observations

NOVEMBER 9, 2012

By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. Thanks to the folks over at Monetate Marketing Infographics //. <div

Mobile 237

Mobile Retail Smart Phone Training 237

Direct Marketing Observations

OCTOBER 13, 2011

But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. Traffic equates to advertising which equates to dollars. As the tablet and smart phone markets continue to expand, so will the amount of water downed re-used content.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 billion to advertise on social networking sites this year.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. Does giving stuff away for free make you eventually buy stuff? The point- we have created free markets for free which is a flawed model right out of the blocks. Consumers snap up free stuff because it’s free.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

FEBRUARY 9, 2010

Online advertising was banners and e-mails. Comcast said it would buy NBC. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. The contraction of mass-market media has brought plenty of pain.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143