Dave Fleet

FEBRUARY 7, 2011

Also: interactive marketing trends and how social media may break down gender stereotypes. Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Forrester: Actual Interactive Marketer Predictions For 2011. Marketing will blend promotion and content. Interactive marketing predictions.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

APRIL 5, 2012

But I’m going to take a leap of faith and hypothesize that the chances of someone responding with “okay, I’m buying whatever terrificness you’re selling,” are slim to none. Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority.

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

DECEMBER 2, 2010

The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results. Again, is this bad?

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

FEBRUARY 16, 2016

They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. This shift is particularly noticeable in the consumer goods space, where economic factors and the overall health of the sector are coming into play: Marketing budgets are shrinking.

Mobile 105

Mobile Trends Compete Loyalty 105