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Social Media News Ticker: Facebook Tests ‘Buy’ Button, Twitter Acquires CardSpring

The Realtime Report

Facebook tests new ‘buy’ button for online purchases in U.S. – Facebook is now testing a “buy” button that would allow consumers to purchase products directly from ads on the social network; so far the testing has included “a few small and medium-sized businesses” in the U.S.

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

The new Digital 2020 October Global Statshot Report – produced in partnership with Hootsuite and We Are Social – shows that connected tech continues to play an ever more important role in various aspects of people’s everyday lives. Digital 2020 October Global Statshot Report (October 2020) v01 from DataReportal. Screen time increases.

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Online Video Is Just As Expensive As TV Advertising

Twist Image

You have to wonder just how power online video advertising really is. Targeting is - more often than not - the most significant value proposition that is given to brands from media professionals as to why online video is such a wise advertising investment. Well, is online video advertising that much cheaper?

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Why Do People Still Use Pinterest in 2022 and Should You?

SocMed Sean

When iPhone introduced a Pinterest app later a year later, Pinterest quickly became a household name. You could find a recipe and save it on the app on your iPhone and forever know where it would be. In 2021, Pinterest reported it has 448 million users globally, making it the fourth most popular social media outlet.

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Ad Shift: Streaming Paved the Way for More Effective Ads, Ad Reception

The Realtime Report

Source: Winterberry Group Marketing Spend – The one thing about an organization’s marketing/advertising budget is that there are plenty of places to spend it. Increasingly, the shift is to digital media advertising. We know AT&T has a big nut to pay off after buying WarnerMedia but…. No kidding! What’s not to like?

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How to Make Money on Social Media: Tips for Brands and Creators

Hootsuite

Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). When posting content that features affiliate products, be honest and let your audience know you’ll earn a commission if they buy. Sponsoring or advertising at someone else’s event.

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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. Do I have to buy a Facebook Ad for my fans to see my posts? What is a promotional post? Will these new rules hurt entrepreneurs?