Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. Some advertisers have embraced this brave new world. We experimented with grouping interests in one ad set and lookalikes in another. Mainly women between 25 and 34 are buying? New tools and features have emerged. Cold Targeting.

How To 190

How To Groups Groups Campaign 190

Jon Loomer

SEPTEMBER 7, 2023

How would this impact advertising? Advertisers need to ask how this might impact them. That could dramatically impact advertising in these countries. The people most willing to pay for a subscription are the same people advertisers would want to reach. They’re most likely to buy something online.

Advertising 147

Advertising Cost Buy Groups 147

Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

The Realtime Report

APRIL 14, 2021

Plan on Buying Influencer-Promoted Products. have not and never intend to buy products through influencer promo codes, according to a new survey report from Visual Objects, a visual guide to finding and hiring the best creative firms. 58% of Social Media Users Don’t Ever. Most social media users (58%) in the U.S.

Buy 91

Buy Influencer Products Social Media 91

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Ignite Social Media

JUNE 23, 2016

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. One of the biggest advantages of advertising on Facebook is the ability to target specific groups of highly engaged people.

Buy 112

Buy CPM Facebook API 112

agora pulse

AUGUST 23, 2018

When you implement the correct advertising campaigns on Facebook , it can become your most successful marketing channel and the core driver of growth for your business. With Facebook advertising, you can target people who have had different levels of engagement with your business both on and off the platform.

Advertising 111

Advertising Campaign Facebook Buy 111

Jon Loomer

SEPTEMBER 13, 2023

And you may even give up on Meta advertising because of it. Advertisers often misunderstand that the campaign objective determines optimization. In this case, the advertiser also defines the conversion event they want to prioritize. We should not expect both groups to act the same way. You will be frustrated.

Advertising 179

Advertising Conversation Issues Buy 179

Audiense

JUNE 16, 2017

Through our partnership with IBM Watson, there are two main groups of intelligence that we have made available to our clients: purchase influence factors and consumption behaviour. Online advertising and what their friends say follow. The post Do you know what makes your prospects buy? Consumer Behaviour Indicators.

Buy 133

Buy Influencer YouTube Advertising 133

Twist Image

APRIL 29, 2012

He's currently Partner of Customer Strategy at Altimeter Group , a research based advisory firm started by Charlene Li ( Groundswell and Open Leadership ). On April 14th, 2012, Jeremiah posted a fascinating piece on his blog titled, Trend: Social Media Agencies Turn to Advertising (make sure to read the comments too!). altimeter group.

Advertising 81

Advertising Buy Social Media Research 81

Ignite Social Media

APRIL 9, 2020

” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. ” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. .” Notice the word some.

Survey 200

Survey Social Media Groups Groups 200

Jon Loomer

MAY 29, 2023

There is a simple setting that most Meta advertisers don’t even realize exists, and it may be limiting the number of leads you get from lead ads forms. When they do so, that person can click it and buy your product. They just aren’t refined and perfect enough to insist that you only get leads from that targeted group.

Organization 200

Organization Groups Groups Policies 200

Ignite Social Media

AUGUST 19, 2016

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying.

Buy 60

Buy Platform Overview Campaign 60

Sprout Social

JULY 30, 2018

It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. How to Advertise on Pinterest. Promoted Pins. Building Awareness.

Advertising 84

Advertising Embedding CPC Types 84

Jon Loomer

JUNE 19, 2023

Meta campaign objectives represent the first step advertisers need to complete when creating a campaign. Advertisers often overcomplicate, if not misunderstand, the importance of choosing a campaign objective. Your goal is for new potential customers to remember you, not necessarily buy from you (yet).

Campaign 211

Campaign Eventful Conversation Instagram 211

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. Just helpful info.

Video 201

Video Marketing ROI Buy 201

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

Groups 74

Groups Groups Facebook Small Business 74

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. But it’s such a small group of people that you’ll abandon that approach quickly. Sometimes, a funny thing happens when you run ads without the goal of selling something: People buy something anyway.

Facebook 176

Facebook Training Cost Buy 176

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

Advertising 40

Advertising How To Adsense Adwords 40

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. It’s not that your ad can’t include information about these attributes, it simply can’t suggest that you know or believe that the targeted user falls into certain groups.

Facebook 213

Facebook Policies Issues Reputation 213

Social Media Strategies Summit

NOVEMBER 7, 2018

Launching a social media profile almost always results in the need for more human resources, content creation, and advertising budget. According to Nielsen , Millennial buying power is an estimated $65 billion, while Gen-Z has already eclipsed that with an estimated $100 billion in purchasing power.

Platform 272

Platform Social Media Influencer Trends 272

Devumi

MAY 15, 2015

Carefully weighing your options before you buy retweets is one consideration to put some thought into. Read on to have a fair look at both sides of your buying retweets options. To sum it up, when you see a large group of people all doing a similar act you’re much more prone to do that same act as well. You look right too.

Buy 60

Buy Twitter Groups Groups 60

Socialmedia.biz

MARCH 17, 2021

Using the age-old marketing strategies like social media advertising instead of targeting modern channels like mobile apps and video channels will decrease sales. For example, if you get less conversion rate from YouTube ads than the past two months, try to change the video ad’s style or advertise in a new, more popular video channel.

Discount 102

Discount Price Loyalty Buy 102

Devumi

MAY 1, 2015

Whether or not you should buy YouTube subscribers is a choice that you should weigh both the pros and cons of before jumping into it if you’re not already sure what to do. Should you buy YouTube Subscribers: Pros The social proof is invaluable Social proof is a psychological concept which looks at the behaviour of groups.

Buy 60

Buy YouTube Klout Groups 60

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Product Groups. Second, I create custom conversions to group products. Here, it could make sense since the type of customer who buys training programs may be very different than those who sign up for a membership or book a one-on-one with me.

Conversation 189

Conversation Report Facebook Eventful 189

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

AUGUST 9, 2021

That’s rough for advertisers. Now, though, they’re the type of options advertisers will need to replace or supplement some of their favorite options that are becoming less useful. Facebook, if you’re reading this, it’s long past the time to offer these options for advertisers. You have the ability.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

JANUARY 20, 2020

I recently announced a new training program called Beyond the Boost for beginner and intermediate advertisers. The goal is to help advertisers move “beyond the boost” button and into the more advanced techniques within Ads Manager. Not everyone who shows interest in a product is ready to buy today. No optimization.

Examples 207

Examples Conversation CPM Campaign 207

Twist Image

APRIL 24, 2014

The price of advertising (or anything, for that matter) is typically predicated on value. When it comes to advertising, we are typically looking at metrics like how large the audience will be (that will see the ad), when they will see it (time of day), how they will see it (staring at a TV, listening as they drive.) Gone forever.

Cost 78

Cost Advertising Analytics Price 78

Ignite Social Media

MARCH 23, 2020

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. What we’re seeing working includes: Support groups: Brands either highlighting or participating in groups and conversations around the web offering ways to help. Turn off your media buys if you’re not sure.

CPM 175

CPM Social Media CPC Sample 175

Ignite Social Media

JUNE 20, 2019

Many advertisers believe getting people to click is the driving force behind social media advertising. Conversion allows advertisers to measure landing page views, conversion events, custom events and even retarget those who have yet to complete an action. We have an ebook to help guide your social media buying.

Conversation 131

Conversation Social Media CPM Metrics 131

Webbiquity SMM

MARCH 31, 2020

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. After all, enterprise decision makers buy things, Often big, expensive things. But it’s not. Could it happen?

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Socialmedia.biz

OCTOBER 13, 2016

Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. T he world of advertising has undergone a seismic shift over the past two decades. The picture is less sunny for traditional advertising methods. Post by Megan Totka.

Advertising 60

Advertising Marketing Small Business Creative Commons 60

Ignite Social Media

AUGUST 30, 2022

Also, consider how your customers make buying decisions and what role social plays in that process. The advantage of advertising on social media channels like Facebook, LinkedIn, or Instagram include the ability to target a well-defined audience as well as to amplify the results of a good-performing post. Final Thoughts.

Class 148

Class Social Media Strategy Marketing 148

Keyhole.co

FEBRUARY 9, 2024

Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Facebook groups Posting in Facebook groups is another great way to garner free attention for your business. First, search for popular Facebook groups and join them. To post, click “Groups”.

Strategy 52

Strategy Facebook Marketing Groups 52

ProBlogger

FEBRUARY 16, 2022

The post How to Use Advertising to Promote Your Blog appeared first on ProBlogger. Have you ever considered advertising your blog? I’ve concentrated my own limited experimenting with advertising in two types of advertising: Google Ads – An oldie but a goodie. Photo by Pawel Czerwinski on Unsplash.

Advertising 26

Advertising How To Adsense Adwords 26