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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

Simply because a specific metric doesn’t appear on a P&L statement or in an ROI calculation doesn’t make it unimportant. Just as a pilot needs instruments to fly accurately and safely, marketers need a broad set of interim metrics to measure their overall web presence and activities. ” Twitter Followers.

Metrics 195
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How To Create A Know-It-All Company - CIO.com - Business Technology Leadership

Buzz Marketing for Technology

buy a link » SUBSCRIBE TO CIO. Customer Case Study: 156 Percent ROI with HP. Advertising | Executive Programs |. Network Monitoring. Disaster Recovery. Load Balancing. Operating Systems. Data Center. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. IT Best Practices and Business Alignment.

Company 122
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This Week in Social Media – 5/29/2013

Social Media Marketing

Not too surprising is the fact uncovered by Forrester Research and Kenshoo, in which they found that more brands rely on branded pages (73%) than paid advertising (56%) on Facebook. The authors note that brands could be doing better by implementing targeted advertising. Note that he doesn''t fall into the ROI trap.

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Five Social Media Marketing Reports and Guides Worth Checking Out

Webbiquity SMM

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. Social Media Marketing GPS (91 pages). 2010 Lead Generation Marketing ROI Study (32 pages).

Report 174
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her latest posts include The Personal ROI of Social Media , The Culture of Good Enough , and 20 Truths. Her blog on Making a Living Online advertising, making money online, site promotion, social media, and more. Mary is the go to resource for pay per click advertising with Google Adwords, Yahoo, and Microsoft AdCenter.

Blogger 168
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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. I don't buy your argument that you don't want to use it because they aren't using it. What great examples of businesses doing this well do you have? Go for it in the comments.