How Data Is Used to Refine Marketing Messages
Convince & Convert
FEBRUARY 22, 2016
If you don’t respond to consumers, and someone else does, they’ll start asking themselves, “Hey, why am I buying this brand again? It never crosses my mind to buy another brand of small appliance. Even though I’ve had so many years of loyalty to GE, in that moment, I might think, “I never even thought about looking at Samsung.
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