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Why Do People Still Use Pinterest in 2022 and Should You?

SocMed Sean

Once upon a time, women shared recipes with index cards that came out of little wooden boxes, young girls and women created collages and vision boards to visualize their future goals and dreams, and we all got our fashion and travel advice and ideas from magazines. Fashion is a common example of the hope chest.

Fashion 130
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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. People who buy BMWs are car enthusiasts, so they create content where experts share historical and technological information about the brand’s various cars. BMW knows its customer.

YouTube 125
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10 metrics to track influencer marketing success in 2024

Sprout Social

Achieve a 15% growth in online sales attributed to influencer collaborations in the upcoming quarter. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. Generate 500 leads within the next month through influencer marketing campaigns.

Metrics 98
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How brands can build inclusive campaigns year-round

Sprout Social

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind. Now go on and make it happen.

Campaign 110
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20 Instagram Reel ideas for all types of brands

Sprout Social

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Promote an upcoming event. Get your audience pumped up for an upcoming event. Share a fact to showcase your values.

Types 117
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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Here’s an SMS marketing example from fashion brand Jenni Kayne, which includes a personalized coupon code and a direct link to their shop page: Transactional campaigns. You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. A CTA to encourage people to buy tickets or sign up.

SMS 106
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The Growth of Demand Discovery

Justin Levy

How consumers digest advertising and make buying decisions has forever been altered by the likes of Facebook, Twitter, Foursquare and LinkedIn. These are the bullhorns of advertising. I read a lot of nonsense in pop media that suggests traditional advertising is dead. You can catch up with David on Twitter.

Retail 191