Remove Advertising Remove Buy Remove Fashion Remove Research
article thumbnail

What is Earned Media?

Sherrilynne Starkie

It’s not advertising. Here a software company has published a research report using a hook that’s sure to interest reporters. Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. Sometimes known as publicity, earned media is just that.

Fashion 409
article thumbnail

10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Image source.

Examples 223
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Build Blog Products That Sell 2: Analyze the Market and Competitors

ProBlogger

Copy from one, it’s plagiarism; copy from many, it’s research. If you research many, and then forge something original, your readers will take notice. And then, if you market yourself in the right fashion, they’ll buy what you’re selling. This isn’t a call to rip anybody off—quite the opposite, in fact.

article thumbnail

10 metrics to track influencer marketing success in 2024

Sprout Social

They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns. TikTok shows #PartyNeverStops has 102.9M

Metrics 100
article thumbnail

How OWN Creates Community and Multi-Platform Success With Social Video

Social Media Strategies Summit

Their research also revealed people didn’t mind seeing commercials during this content, so long as they’re relevant. Lastly, they realized some people wanted to consume content on the go. .” — Brandice Daniel, founder of Harlem’s Fashion Row. Their audience research confirmed: They wanted curated content.

article thumbnail

Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Social media is a natural place for people to do preliminary research when thinking about a purchase. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” An even larger number of social users turn to social networks to research brands: 43.5%. Another 26.3% Source: eMarketer.

Retail 104
article thumbnail

Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. According to recent research from Statista , 96% of 18- to 24-year-olds and half of internet users over the age of 75 use YouTube. Video is a highly effective form of content.

YouTube 124