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Best Brands on YouTube: Our Top 10 of 2019

Social Media Strategies Summit

And as social media and social advertising has become more important in marketing, the need for video as part of a content strategy has only increased. People who buy BMWs are car enthusiasts, so they create content where experts share historical and technological information about the brand’s various cars. BMW knows its customer.

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7 steps to a successful social media video marketing strategy

Sprout Social

For some brands, videos are used heavily for advertising. Whether you plan it with a flowchart or old-fashioned pen and paper, you need to know how videos will be created and filmed. Planning the shoot for optimal filming. Filming won’t be linear for the most part. Others create videos only for social media ads.

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How brands can build inclusive campaigns year-round

Sprout Social

The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns. But in a world where 60% of consumers say they’re more likely to buy from a brand with inclusive marketing , brands that aren’t thinking about diversity, equity and inclusion will be left behind. Inclusive content is evergreen content.

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The Brands That You Live For

Twist Image

But, I saw the brand "Participant Media" and I thought about the movie, An Inconvenient Truth , and the many other films that I have enjoyed from this company. We see this behaviour more commonly with fashion, sport and music brands, but there's an attitude. There are plenty of other producers and films to watch on Netflix.

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What is User-Generated Content? And Why is it Important?

Hootsuite

This is why people don’t trust marketers or advertisers. Over 50% of millennials base their decision to buy a product on recommendations from their family and friends, so this is where UGC can shine since it is precisely that: a personal recommendation. UGC acts as authentic social proof that your product is worthy of buying.

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How to Land the Best Products to Review

ProBlogger

It’s time they stopped buying branded umbrellas and started giving away their products for free. This will bring new readers to your blog, and strengthen your credibility with advertisers. The first point to make is that if you blog about a product, your followers will buy it. Make your case.

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47 Social Media Statistics Every Marketer Should Know

Later

Especially now, thanks to Instagram’s new checkout feature , which lets you buy products *directly* on Instagram without ever leaving the app! This week’s episode looked a little different — @taylor.loren filmed this on her own, in her city apartment, now turned video studio. 20: There Are More Than 6M Active Advertisers On Facebook.