The Convergence of Search and Social Part 5 – Paid Media’s Place
Josh S Peters
JANUARY 21, 2013
Anything you own, or at least have direct control over without having to pay an advertising or distribution fee, is considered owned. Often called “buzz” or “viral” it’s really just good old fashioned WOM (Word Of Mouth) and is often the result of well run paid and owned campaigns / channels.
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