Convince & Convert

FEBRUARY 19, 2010

Turn the Tables on Social Media with NutshellMail [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] Chris Brogan Swell post by @jaybaer about nutshell mail – [link] [link] espiegler I found it a while ago & I'm a believer. Kanälen per Mail zu erhalten o. Im Jay Baer.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Gary Vaynerchuk has a FPT of 39.26. Im Jay Baer.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Internal search reports.

Social Media 148

Social Media Strategy Consultant B2B 148

Techipedia: Tamar Weinberg

AUGUST 27, 2008

At first glance it appears that StumbleUpon holds the upper hand, with a lower bounce reported on both Online Marketing Banter and Van SEO Design. Steven reports that the average user from one niche forum stays for more than 7 and 1/2 minutes! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days). Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

FEBRUARY 10, 2010

A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? Im Jay Baer.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Sincere thanks for the comment.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Someone should buy Flowtown, pronto. I see it as a nice play for CC, but not sure I fully get it.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. From what I’ve heard and read, one of the largest hurdles to clear is getting leadership to buy off on Web 2.0, I was beyond intrigued – I was also excited and curious. That made things much easier.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Convince & Convert

SEPTEMBER 20, 2010

Twitter is Disproportionately Popular with African Americans Forrester’s Tamara Barber recently published a report showing Hispanic usage of Facebook and other social networks far outpacing usage by non-Hispanic White Americans. 6 other surprises in State of Twitter report) [link] [link] Natascha Ljubic RT @jaybaer: 87% of U.S.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

JUNE 22, 2010

You often are buying in part because of the service and personnel of the company in question. The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). Lastly, the people factor is huge.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable. Im Jay Baer.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

APRIL 28, 2010

The next time you send an email, I would absolutely run a report showing opens and clicks by mobile device. I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

APRIL 1, 2010

In the age of the real-time Web, when every customer is a potential reporter, and there’s no place for brands to hide, you cannot rely on sloganeering. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Mindjumpers

SEPTEMBER 10, 2010

Add that and about 200,000 unique readers a month and it’s a fact that a positive review from this girl is something an advertising budget cannot buy. You can get the latest report directly from their blog. The brands that close their doors for these successful bloggers make with other words a great loss.

Fashion 251

Fashion Industry Social Media Blogger 251

Convince & Convert

FEBRUARY 23, 2010

Didn't make it any more fun to send the reporting around, though. The ones that have Facebook Pages report that most of their fans have never donated. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] Jan_B Is Your Social Strategy Proactive or Reactive? Im Jay Baer.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. photo by AMagill ) More from Convince and Convert The Key to Social Media Success is Just 2 Letters Why You Should Use a Content Rationale Report Why D.I.S. It’s an information annuity that can’t be replicated elsewhere.

Content 124

Content Marketing Consultant Social Media 124

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. Love the article!

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Im Jay Baer.

Brands 143

Brands Content Social Media Consultant 143

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Online Consumer Engagement Value report idea is a good one. 23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JUNE 3, 2010

link] Patrick Garmoe I'm not an attorney either, but from what I little I learned from covering courts four years as a reporter taught me, was that you never actually say you're sorry, because then you're actually admitting guilt. That's why even most monetary settlements don't include an actual apology. Im Jay Baer.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Social Media Strategery

AUGUST 8, 2010

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives. . Billable hours and reporting is not everything.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist. There was not one mention of the possible loss of smell or loss of taste reported on numerous websites by real people (who have no relationship to one another and simply want to report on a fact and not a myth).

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

SEPTEMBER 21, 2010

How to Create a Share of Voice Report Get Shorty – The Elevator Pitch is Dead Finding Your Mass Influencers Among Your Customers 4 Detective Tricks to Find Your Customers in Social Media Does Your Facebook Page Have a Pulse? I’ve been having some challenges with Disqus lately. I’ll check on the iPad issue.

Social Media 141

Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Social media is fueled by passion, and too many companies try to take elements of their company that aren’t passion-worthy, and attempt to build a social media program around it. Im Jay Baer.

Social Media 134

Social Media Consultant Video Strategy 134

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook.

Social Media 119

Social Media Strategy Analysis Reputation 119

Convince & Convert

SEPTEMBER 21, 2010

Blog Comments (The blog is on WordPress) Disqus This is what I use to manage comments here at Convince & Convert. There are some elements of Disqus I don’t like, especially that it doesn’t always play nice with other plug-ins, but it does make commenting easier and faster for most of you who already have a Disqus account.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JULY 8, 2008

social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). Social media can be seen as a tool for a marketer, but not a static one like an advertisement. Advertising and marketing currently emphasize selling and helping others sell. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

SEPTEMBER 21, 2010

How frequently will you need to create reports or check the filters? Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider. Also, the ability to tag sources and posts for later reporting or creating listening streams is often important to consider.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium. Please let me know by commenting below! Im Jay Baer.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. What a change in the dynamic. As always really enjoyed your post.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. One of the sadder experiences of my short career occurred around an online advertising campaign. Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable? Im Jay Baer.

Social Media 120

Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 18, 2010

P.S. this is my 100th comment on Disqus, and I couldn't think of a better place to have it [link] Randy Kemp Getting Serious About Social Media [link] [link] Brett Pollard Excellent! Suggesting otherwise is making a false promise and leading to the idea that Social Media can somehow totally replace other forms of advertising.

Social Media 119

Social Media Strategy Consultant Publishing 119

Techipedia: Tamar Weinberg

MAY 5, 2010

Simply stated, you can upload a profile picture (200 by 600 pixels maximum, though there are some reports that 180 by 540 pixels might work instead) and start filling out the relevant details about your business. Buy something, get something. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Facebook 279

Facebook How To Marketing URL 279