Convince & Convert

AUGUST 10, 2010

Combine that with location and mobile data, and you get real-time smart agents that tell you whom you should approach in a restaurant to buy a drink. Billions and billions of dollars are spent on advertising. Perhaps not, but that audience size shouldn't be entirely discounted either. JF : Hyper-targeting.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Mindjumpers

NOVEMBER 5, 2010

This is great advertising for consumer communities on Facebook. As Facebook advertising is right now, it allows marketers to buy ads that point towards their Facebook fanpage. Consumer centred groups will now be able to draw their consumers targeting them according to geo-location services offered.

Foursquare 208

Foursquare Facebook Social Graph Technorati 208

Convince & Convert

APRIL 7, 2010

It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors. They are however the best at helping brands build loyalty via discounts and offers for badge winners and mayors.

Foursquare 150

Foursquare Analysis Consultant Mobile 150