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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consumers are looking to buy gifts. How will you be treating this period of advertising? Consider pulling back.

CPM 188
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Entrepreneurs: On Pricing and Discounts

Jon Loomer

Should you offer discounts? And we desire to have masses buy our product as affirmation. And if you price too low, any discounting (young businesses LOVE to discount) will devalue your product — and brand — even further. This post details what I’ve learned about pricing and discounts.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

82% of your prospects seek recommendations from their friends and families before buying. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Beats Traditional Advertising. Reassures Prospects with Testimonials. Reduces Marketing Costs.

comScore 299
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12 Ways to Incorporate Your User-Generated Content on Different Channels

Social Media Strategies Summit

Indeed, 82% of consumers would be more inclined to buy from brands incorporating UGC in their marketing initiatives, with 86% saying they’re more likely to buy from brands that publish user-generated content — compared to just 12% who say the same about influencer content. Any abandoned cart email is better than none at all.

UGC 224
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Facebook Ads on a Budget

Jon Loomer

Small budgets can get results, but you can’t follow the same rules that the advertisers with big budgets follow. The low-hanging fruit here are those who are most likely to buy. Go after the people who were thinking about buying, but didn’t follow through. You will then have time to convince these people to eventually buy.

Facebook 215
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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

They aren’t particularly interested in click-and-buy posts that lead them to a purchase point. Promotion expenses, such as influencer fees, affiliate commissions, advertising costs, etc. more “try-and-buy” conversations than higher-tier influencers. Build Brand Loyalty with Discounts and Coupons. Image via Sprout Social.

ROI 246