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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. Do they share opinions?

Research 265
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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” How to Get Your Traffic Back.

Directory 196
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What Advertisers Want: 6 steps to Attract Advertisers to Your Blog

ProBlogger

How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. Advertisers looks at many metrics when considering advertising on a blog — page views, daily visitors, average time on site, CPM, among others. Get Advertisers Involved.

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I Will Not Write About Old Spice

Adam Cohen

a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.

Badge 201
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If I Knew Then What I Know Now

Kikolani

For the site to generate me passive income from advertisements, I needed to be much more dedicated to it than I ever intended to be. If your business model is that your website will be very popular and everybody will want to buy advertisements there, think again. If your business model is advertisement, then you don’t have one.

Directory 151
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Why Hiring a Marketing Department Has Changed—5 Subjects a Business Owner Must Now Consider in Every Interview

Techipedia: Tamar Weinberg

You first get a background check , then you ask about their past experiences, how they plan to use commercials and newspapers to advertise, how they plan to measure success, etc., Ask the candidate about how they plan to increase organic search rates as well as utilize pay-per-click (PPC) advertising. and the interview was over.

Marketing 162
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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. These tools help companies evaluate and determine consumer attitudes, brand perception and purchase intent from different forms of online advertising. Post this on Diigo.

Cymfony 152