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This Week in Social Media – 4/3/2013

Social Media Marketing

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. In the "what took them so long" category, Amazon will acquire the social reading site Goodreads.

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10 Social Media Tools To Help With Your Crowdsourcing Efforts

Techipedia: Tamar Weinberg

There have also been doctors that have used social networking tools, like Twitter, during surgery. Delicious Social bookmarking is a great way to share interesting links that could aid in the development of an idea, education, and/or marketing efforts. Delicious is my favorite one to use for this.

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A Brief Introduction to The New Community Rules: Marketing on the.

Techipedia: Tamar Weinberg

If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. What is the benefit of delicious ? I hope that doesn’t detract you from buying the book! When should I use Digg ?

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Crowdsource: BP Oil Spill and social media

Laurel Papworth

Crowdsourced innovation social networks. Most others were opinions – best way to buy art online? Awesome episode with a delicious irony at the end. Crowdsource: BP Oil Spill and social media is a post from: Laurel Papworth- Social Network Strategy. Australia Event: Social Networks and P.R. (9).

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Calling attention to social profiles? Still not sure how to take action on this rule of thumb?

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How to Create a Reader Avatar for Your Blog

ProBlogger

Grace reads dPS for two reasons - firstly to help make a decision about which camera to buy. It can be helpful for recruiting advertisers – potential advertisers will want to know what type of reader you have. She’s a little nervous about making the choice and is looking for the advice of others. How to Create a Reader Profile?

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

At the end of the day, we know most people are active on social networks because they have some reason for being there (be it to make a sale or to establish authority, for example), but through your regular interactions, you need to recognize that these are byproducts of your genuine and authentic involvement.

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