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Compare Attribution Settings: Get the Most of Meta Conversion Data

Jon Loomer

If you’re an advanced Meta advertiser, you understand the value of the Compare Attribution Settings feature. Unfortunately, not nearly enough advertisers know that this exists or how best to leverage it. A decent percentage of advertisers don’t even know that view-through conversions are a thing.

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Choose a Client Who Sets You Up for Facebook Advertising Success

Jon Loomer

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Bad reviews, bad quality, or bad pricing, a bad product will make your life more difficult. That may seem insane.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

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The Future Of Personalized Pricing

Twist Image

Should every customer pay the same price for something? It's somewhat ironic that when you ask consumers what type of advertising they would be most responsive to, they will always say advertising that is relevant and personal. Mess with prices. Is price everything? That's the price of admission?

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Zuck’s facts about Facebook

Sherrilynne Starkie

Customers stop buying. Share prices fall. After almost a year of bad press, multiple scandals and falling share prices, it’s well past time for a Facebook ‘Mea Culpa’. “You have control over what information we use to show you ads, and you can block any advertiser from reaching you.” Regulators come in.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. Engagement rate is calculated differently depending on what data is available. The price you pay for each view of your video content.

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question.

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