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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Corporate Social Responsibility (CSR) and Diversity, Equity, Inclusion, and Belonging (DEIB) programs can increase market share, drive customer loyalty, and attract top talent. However, while CSR and DEIB benefit brands and customers, they are not the same as multicultural and inclusive marketing.

Retail 178
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Now work to improve your interactions and the buying experience. In fact, more than 500,000 business advertisers are now on Instagram. Live Streaming Video.

Trends 146
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Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

If the goal is to facilitate discussion, improvement of the product or service or quick easy access to 'someone' who can resolve a problem, I don't care if it is the president of the company, a designated CSR or the PR agency who is going to make sure the suggestions, complaints, promotions are handled properly from the customers perspective.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

Use inventory managemen t to know what your business has in stock and analyze the data to understand what people are buying, when and where they’re doing it, and why. Now work to improve your interactions and the buying experience. In fact, more than 500,000 business advertisers are now on Instagram. Live Streaming Video.

Trends 60