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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

Programmatic advertising channels are rapidly becoming the most important medium for US advertisers and the world at large. In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. What is programmatic advertising? Traditional vs. Programmatic Media Buying.

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A Simple 3-Step Approach to Increasing Conversions and ROI with Social Media Advertising

Buffer Social

There’s so much to learn with social media advertising that it’s difficult to know exactly where to start. For example, audience targeting, budgeting , A/B testing, pixel tracking, writing, designing, and analyzing all need to be taken into account if you want to see positive ROI from social media advertising.

ROI 111
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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Facebook advertising, Twitter advertising, LinkedIn advertising, etc. This episode features Derek Halpern founder of Social Triggers. Listen Now.

CPM 118
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Facebook Ads: 9 Factors That Impact Cost Per Conversion

Jon Loomer

Many advertisers are disappointed when they run campaigns that don’t yield the expected results. Many advertisers ask me, “Why didn’t this campaign lead to conversions?” That is the one KPI that matters in this case — not CPC or CTR, for example. A larger percentage will be willing to buy.

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Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. Who Should Buy This Book Simply put: This book is designed for professionals who want to understand how Facebook can be integrated into their business. Buy Facebook Marketing!

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

Is the upcoming holiday season stressing you out? More advertisers are coming to the marketplace, and even more are willing to bid higher to secure those valuable placements. CPC costs will go up. The holidays, after all, are a time where people are consistently buying gifts for other people.

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Your Social Media Guide to the Holiday Season: How to Prepare for It (and What to Avoid)

agora pulse

Is the upcoming holiday season stressing you out? More advertisers are coming to the marketplace, and even more are willing to bid higher to secure those valuable placements. CPC costs will go up. The holidays, after all, are a time where people are consistently buying gifts for other people.