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The Art of Social ROI: Choosing the Right Metrics for Your Goals

Hootsuite

See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”

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Best Practices for 2017 Social Media Buying

Ignite Social Media

We are officially in 2017 and you may have some looming questions as to how best utilize your social media buys for the remainder of the year. Here are some quick tips and reminders to keep in mind for your 2017 social media buying. Opened to all advertisers last year, Instagram is turning out to be what marketers hoped for and more.

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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. The most common metric of content performance on social media. What does CPC mean? CPC stands for Cost Per Click.

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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

How many Facebook ads would that buy? The biggest thing you can do to lower your Facebook advertising cost is within your control: Measuring your performance and tweaking your campaigns with data-driven decisions. Bonus: Get the Facebook advertising cheat sheet for 2022. It depends. Ready for the good news? Your industry.

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The Complete Pinterest Advertising Guide to More Valuable Ads

Sprout Social

It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app. You’re charged just like a regular cost-per-click (CPC) ad. Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. Building Awareness.

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An Update on TikTok’s Self-Serve Ad Platform

Likeable

We hadn’t written anything publicly on TikTok advertising since 2019 , and the world has changed. So here’s what else you need to know about advertising on TikTok. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well.

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How Much Does Facebook Advertising Cost? The Complete Guide to Facebook Ads Pricing

Buffer Social

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? Let’s go… Benchmarks: How much does Facebook advertising cost? However, as many factors influence the cost of Facebook advertising, there isn’t an absolute answer to this question.

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