The Art of Social ROI: Choosing the Right Metrics for Your Goals
Hootsuite
NOVEMBER 8, 2021
See, there’s no one metric that determines your success on social. Instead, it’s a collection of metrics and KPIs (key performance indicators) that are shaped by your organization’s purpose, structure, and business goals. These are also your social media metrics. They can be granular and may even be mistaken as “vanity metrics.”
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