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How Political Ads May Impact Paid Social Campaigns

Ignite Social Media

The presidential election in November will impact traditional and digital media buying even if you’re not running political ads this year. This increase in political spending will likely result in an increase in cost-per-thousand-impressions and cost-per-action for advertisers on Facebook and Instagram. With an expected U.S.

Campaign 101
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Turning Facebook Analytics Into Action

Jon Loomer

From the Congressional hearings to the news surrounding Cambridge Analytica, it's been a difficult time for Facebook advertisers. Recent news aside, it's important to keep in mind that Facebook has significantly scaled in users over the past few years, and as a result, its advertising tools have also become more sophisticated.

Analytics 167
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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

1 Analytics Tool for Growth Beautiful reports. Which reminds us: never buy followers. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. Is anyone actually buying any of those alarm clocks you’re still trying desperately to sell? Clear data.

Metrics 107
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How Much Do Facebook Fans Still Matter?

Jon Loomer

I went back to May of 2014 within my custom ad reports. That impacted how I named these things, and so it also means there is undoubtedly some data missing from my report. And when you sell a product, these people are likely to buy. 35 CPA, 12,060 Conversions. 52 CPA, 1,504 Conversions. Data Set Notes. 52 for fans.

CPA 113
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The Power And Disappointment Of Digital Marketing

Twist Image

You know it''s a reality when traditional advertising agencies are claiming that digital is just another kind of execution when - in reality - they''re watching both their budgets dwindle and the lion''s share of advertising dollars shift in ways the industry hasn''t seen since television became a red-hot medium. In a word: yes.

Marketing 104
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Using Social Media for Affiliate Marketing: 4 Tips To Get Started

Hootsuite

The creator (“the affiliate”) earns a commission when people buy the company’s products after clicking through their links or using their codes. The main benefit of affiliate marketing for brands is being able to reach an extended audience without paying for advertising. Both parties win. Ecommerce brands and merchants.

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Facebook advertising cost: Everything you need to optimize your ROI

Sprout Social

Facebook advertising costs range widely and are dependent on many factors, including your industry, location and objectives. Advertising definitions. Setting an advertising budget. Read on to learn more about optimizing your Facebook advertising costs and learn how to get the most out of the platform. Lower your costs.

Cost 111