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How Much Do Facebook Ads Cost? (2022 Benchmarks)

Hootsuite

If I had a nickel for every time someone Googled “How much do Facebook ads cost?” How many Facebook ads would that buy? Yep, the answer to all of your Facebook ad cost questions is, “It depends.”. But how do you know if your costs are “good” or not in the first place? Cost per action or conversion. It depends.

Cost 95
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177
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Should You Pull Back Your Facebook Ads This Holiday Season?

Jon Loomer

We’re entering one of the biggest weeks and months of Facebook advertising for the year. The common theme here, though, is that you will be seeing ads for retail products at significant discounts. Consumers are looking to buy gifts. But, most importantly, monitor your Cost Per Desired Action. Consider pulling back.

CPM 186
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Social Media Marketing During COVID-19: March 23 Update

Ignite Social Media

We also sampled some of our clients’ costs for paid advertising and we’re finding that cost is down and efficiency up. Blindly Running Media Buys: Lots of brands (smaller ones in particular) are running the same ads they ran before the virus. Turn off your media buys if you’re not sure. This is happening a lot.

CPM 175
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Ignite Social Media Selected as Shorty Awards Finalist in Two Categories

Ignite Social Media

We are excited to announce that we have been selected as Shorty Awards Finalist in two categories: Retail & E-Commerce and Large Media Buying Strategy. Shorty Awards Finalist for Retail & E-Commerce. We partnered with our client, Altar’d State, for the Retail & E-commerce category.

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Ignite Social Media Receives Audience Honors at Shorty Awards

Ignite Social Media

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. Shorty Award Audience Honor: Retail & E-commerce. Our Retail & E-commerce Audience Honor was for the work we did with Altar’d State.

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How Social Media Changes Retail Storefronts

Ari Herzog

I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. Small business owners are not telling customers about the featured beer or the cost of eggs. The only other product that is advertised is for Boar’s Head meat. Digital Media 4 – Tangible Products 1. Got a question?

Retail 130