Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. Kirtsy Likaholix LinkedIn Mahalo Mento Mixx MyBlogLog MySpace Plurk Pownce Propeller Reddit SEOmoz Sphinn StumbleUpon Technorati Toluu Twitter Wikipedia Yahoo! Answers Yahoo!

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. That’s gotta be more luck than skill no?

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Social Media is Inexpensive False.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 If anything, social media are pushing companies to go back to marketing rather than focusing on advertising alone. and hope for a.02

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 12, 2010

For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. And that’s just it. You Just Might Like It Sam I Am.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software?

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. With 1,200 users terminated at once, I’m not sure people can easily buy that. But boy, that’s really convenient. Answers Yahoo!

Reputation 100

Reputation Airlines Digg MySpace 100

Jeff Esposito

JANUARY 8, 2014

1) it was free (or low cost) and, more importantly, 2) the fish (AKA customers) were there and logging in each day (low barrier for entry). Google tried, but has yet to provide a competitor with Google+, Timberlake couldn’t bring the sexy back to Myspace, Instagram is owned by Zuck, and Snapchat; well they have their own issues.

Meme 54

Meme Real Estate MySpace Organization 54

Convince & Convert

JUNE 17, 2010

But at what cost? I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). If you spent all day, every day on Twitter you could certainly amass quite a following.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Strategy Statistics Metrics 117

Viper Chill

APRIL 12, 2010

You are here: ViperChill » Income » 6 Vital Lessons from a $200/day Adsense Account 6 Vital Lessons from a $200/day Adsense Account Written by Glen, this post has 92 Comments I’ve written about buying and selling websites quite a lot here as recently, that’s how I’ve been spending most of my time.

Adsense 76

Adsense Google Sites Insurance 76

Buzz Marketing for Technology

JUNE 27, 2008

buy a link » SUBSCRIBE TO CIO. MySpace Opens Up Data Portability Initiative. White Paper: Transportation is a prime opportunity to reduce costs. Reducing Data Center Costs with Data Deduplication: A TCO Analysis. Advertising | Executive Programs |. Pathways Leadership Development Seminar, June 25. Game Pro |.

Company 122

Company How To Case Study Mobile 122

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Ignite Social Media

FEBRUARY 2, 2023

If we take a look at what’s happened over those 15 years, to frame this in the context of the larger timeline going on in the world, MySpace launched in 2003. Now, using normal cost per view metrics, 21 million views should cost around a little over 500,000 in paid media. But interesting content travels.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

AUGUST 19, 2010

More from Convince and Convert Is Twitter for Business Even Worth the Trouble Why Social CRM Needs to Be Less About the Social and More About the Customers Blastoff for My New Social Media Newsletter Convince and Convert Recommends The Metrics of Social Media (Danny Brown) The HEART of Social Media (Danny Brown) The Real Cost of Social Media (Danny (..)

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale.

FAQ 137

FAQ Content Consultant Social Media 137

Convince & Convert

APRIL 1, 2010

It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service. I have grown increasingly critical (but not cynical) of big brands failing at social media.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

AUGUST 24, 2012

. : Yeah, well it’s definitely – I think that Twitter is still a fan of open development, just not open development that impinges upon their core revenue model, which is consumer experience enhanced with advertisements and social ads. People are starting to buy the courses. You need to go buy this course.”

Social Media 115

Social Media API Training Class 115

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

CSR 137

CSR Social Media Strategy Consultant 137

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Some just buy. Some just buy.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. And of course, how many followers will become customers. link] Tim Underwood Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Strategy Social CRM Company 117

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Poetry of Social Networking to Court Customers and Invest in Relationships (Brian Solis): Brian Solis shares his foreword to Sean Percival’s book, MySpace Marketing. The article has examples of how social media worked too. And… Brian Solis is the most eloquent writer I have ever seen in the blogosphere.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume.

Social Media 134

Social Media Strategy Metrics Organization 134

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. You cannot opt out of your activity being turned into advertisements. You read that right.

Class 268

Class Facebook Privacy Public Domain 268

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options. and the site produced a list of candidate cities for our consideration.

Social Media 115

Social Media Strategy Travel Team 115

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist. If we sell out we might make money but the cost is way to high. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. Answers Yahoo!

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

MAY 5, 2010

Buy something, get something. There’s a cost to this, though. Take MySpace as just one of many examples of an online property that become too comfortable with its “space.&# i feel like many of them had 5x the amount of friends on myspace than they do on facebook. Thanks for allowing me to comment!

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Jon Loomer

JULY 30, 2015

Those who kept predicting “the next MySpace” have all crawled away to their caves. And to build that base, they run contests and poorly targeted ads to people who aren’t all that likely to buy from them. By now you know about how powerful Facebook can be for brands. Most of the naysayers have been quieted. Make sense?

Brands 114

Brands Facebook Metrics eBook 114

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Or perhaps it's just easier to ask the wrong questions. One caveat though.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. Social media can be seen as a tool for a marketer, but not a static one like an advertisement.

Social Media 163

Social Media Marketing Consultant Communities 163

Bill Hartzer

MARCH 22, 2010

You can now use the same social network or social media website that you are on all day long to buy and send gift cards online securely. And you can send gift cards through five different social media web sites: Facebook , MySpace , iGoogle , Ning and Bebo. Now you’re in luck. Just select both the card and the amount.

Social Networking 100

Social Networking Social Media API Applications 100

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. s to ask before buying, ESP! Historical data seemed more robust as well.

Social Media 155

Social Media Radian6 Strategy SM2 155