Maximize Marketing ROI with the Most Important Advertising Metrics in B2B Marketing
Koka Sexton
JANUARY 5, 2023
These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. To accurately assess lead quality, you need to track key metrics, such as cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Best practices maximize marketing ROI. Qualifying Leads. Conversion Rate.
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