Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

The Way of the Web

MARCH 15, 2010

I could start a TV station today on a video streaming site, a radio station by streaming over IP, or any number of text publications, but the biggest challenge for most of these is the cost. Forget the cost of printing newspapers and instead use a flyer as a starting point and build from there.

Report 31

Report Google News Library 31

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 If anything, social media are pushing companies to go back to marketing rather than focusing on advertising alone. and hope for a.02

Social Media 123

Social Media Social CRM Strategy Consultant 123

The Way of the Web

AUGUST 9, 2010

What content farms rely on: There are two things that content farms rely on for content creation – Search and Advertising. Essentially they’re creating content to respond to popular search queries to arbitrage advertising revenue (sold direct or via networks such as Google’s Adsense).

Content 28

Content Adwords Adsense Advertising 28

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. How many developers have the liquidity to host their own software? Im Jay Baer.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

MAY 12, 2010

For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Techipedia: Tamar Weinberg

MAY 19, 2008

Here’s what Sprint is thinking: you’re wasting our valuable customer service dollars and our errors are costing us too much money, so we’ll drop you and we’ll save big. With 1,200 users terminated at once, I’m not sure people can easily buy that. But boy, that’s really convenient.

Reputation 100

Reputation Airlines Digg MySpace 100

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. The math isn’t that tough – you could do it yourself – but the ease-of-use and data presentation of Swix is exceptional.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

JUNE 17, 2010

But at what cost? Reminds me of @jaybear Twitter obsession article – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. I look at it a little differently. If you spent all day, every day on Twitter you could certainly amass quite a following. Im Jay Baer.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Social Media Strategery

OCTOBER 12, 2008

In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. Brands historically promoted network involvement through advertising into social portals – that is now starting to change.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Strategy Consultant B2B 150

Justin Levy

JUNE 23, 2010

Below I have put together an overview for you to assess whether or not you think there will be value in spending a few dollars and buying the book. Who Should Buy This Book Simply put: This book is designed for professionals who want to understand how Facebook can be integrated into their business. Buy Facebook Marketing!

Facebook 259

Facebook Marketing Privacy Class 259

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Im Jay Baer.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Mindjumpers

SEPTEMBER 10, 2010

Add that and about 200,000 unique readers a month and it’s a fact that a positive review from this girl is something an advertising budget cannot buy. And how about making 50 million people see and share your runway for a cost of 50,000 USD instead of an audience of 700 people for a cost of 1,5 million USD?

Fashion 251

Fashion Industry Social Media Blogger 251

Convince & Convert

AUGUST 19, 2010

blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. link] [link] 30 Thursday (well, just 15) « Musings on Marketing and other Morsels [.] Great example of integrated marketing in real life: The 3 Amigos, by [.] Im Jay Baer.

Social Media 142

Social Media Strategy Tourism Social CRM 142

Social Media Strategery

MARCH 10, 2009

Yet, they have a very open blog that’s advertised on the official TSA website and in airports around the country. From what I’ve heard and read, one of the largest hurdles to clear is getting leadership to buy off on Web 2.0, I was beyond intrigued – I was also excited and curious. That made things much easier.

Blogger 81

Blogger Gov 2.0 Policies Survey 81

Convince & Convert

MAY 11, 2010

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale.

FAQ 139

FAQ Content Consultant Social Media 139

Convince & Convert

APRIL 1, 2010

It's important to make sure the interests and activities of social media are connected at the core of the company, to their advertising to their marketing and even to their customer service. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. not just party or vacation photos) to my Page.

Social Media 120

Social Media Content Analysis Sports 120

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Some just buy. Some just buy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.

Social Media 149

Social Media B2B Strategy Consultant 149

Techipedia: Tamar Weinberg

JANUARY 5, 2010

23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world. She has some great comparisons. Sending products to bloggers helps too!)

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. And of course, how many followers will become customers. Im Jay Baer.

Social Media 118

Social Media Strategy Social CRM Company 118

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. Because online advertising began as a direct marketing tool that was highly focused on tracking, marketers may assume that because digital media is 'digital' it should be easy to see the exact impact of every dollar spent in increased sales volume.

Social Media 136

Social Media Strategy Metrics Organization 136

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

Now let’s assume one of the bloggers responds with, “I have read your email carefully and it would appear that you have omitted the part where you request my advertising rate card.&# (Yes, forget about organic promotion. You say, “this is merely a story idea as there’s no advertising budget.

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

SEPTEMBER 8, 2010

finally shut down Geocities last year, a decade after buying it for $3.5 I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. Historical footnote: Yahoo! I wonder if that policy is still in effect?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options.

Social Media 116

Social Media Strategy Travel Team 116

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. In fact, in a test a colleague of mine ran with sponsored advertisements, the incentive-based campaign was much more successful than the original information-only campaign.

Products 267

Products Consultant Price Social Media 267

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Questions 161

Questions Social Media Consultant Education 161

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

When stocking up on medication for the winter months, the high recommendations of Zicam had me buying the oral mist. If we sell out we might make money but the cost is way to high. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca It was then that two friends suggested Zicam to me.

Reputation 125

Reputation Chemicals Issues Consultant 125

Techipedia: Tamar Weinberg

JULY 8, 2008

These scenarios come to fruition in spontaneous communities, on social networks, and other self-service tools – all thanks to the availability of low cost technology and access to the world wide web. social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it).

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly). Im Jay Baer.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. s to ask before buying, ESP! Historical data seemed more robust as well.

Social Media 157

Social Media Radian6 Strategy SM2 157

Techipedia: Tamar Weinberg

MAY 5, 2010

Buy something, get something. There’s a cost to this, though. In both cases, you can build an app on your Facebook wall that will let you estimate your monthly renter’s/homeowner’s insurance costs or your mortgage. Then get fans and followers and advertise to them via facebook status updates and twitter tweets.

Facebook 279

Facebook How To Marketing URL 279

Convince & Convert

AUGUST 31, 2010

And in the end you can’t help but humanize the whole process of brand building if you buy into this as the right pathway for business growth. It also enable you to inspire employees, attract partners and get people to love you… and, hello, BUY from you. What a change in the dynamic. As always really enjoyed your post.

Conversation 116

Conversation Social Media Social CRM Consultant 116

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Pricing is quite reasonable for RowFeeder. Im Jay Baer.

Social Media 120

Social Media Strategy Analysis Reputation 120

Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. One of the sadder experiences of my short career occurred around an online advertising campaign. Social media for me is like selling PR to a company who had only done advertising. Why was advertising fine and pr questionable? Im Jay Baer.

Social Media 121

Social Media Consultant Social CRM eBook 121