Waxing UnLyrical

NOVEMBER 8, 2011

People would still line up at midnight to buy the next amazing gadget that would change their life. The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs.

Case Study 187

Case Study Apple Study Brands 187

Waxing UnLyrical

MARCH 4, 2015

People buy from people. Sure we go to lots of big box stores, and buy from faceless companies every day. But our first choice is to buy from people — people we know, like, and trust. Twist Image leverages this revenue to offset its sales costs. There’s a reason Mitch Joel is an anomaly in the advertising industry.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need!

Hosting 140

Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MAY 31, 2018

We’re just trying to protect you from risks you might not even realize exist—the kinds of risks that can cost a client or your own company a lot of money. One picture used to accompany one blog post cost them $4,000. You know that giveaway ended up costing a lot more than they made on frozen food sales!

Creative Commons 179

Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

AUGUST 19, 2015

Advertising Value Equivalency (AVE). In the Dictionary of Measurement and Evaluation , an AVE is defined as a “discredited output score that suggests an equivalent cost of buying space devoted to editorial content.”. It is difficult to know exactly how the media monitory service derived the inflated 76 million.

Report 100

Report Committee Comparison Journal 100

Waxing UnLyrical

JANUARY 26, 2011

For example, if Starbucks buys a “sponsored story&# ad, the status of a user’s friends who check into or “like&# Starbucks will run twice: once in the user’s news feed, and again as a paid ad for Starbucks. You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 268

Facebook Class Privacy Public Domain 268