The GAP, ROI, and Awareness
Josh S Peters
SEPTEMBER 18, 2009
Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.
100 
Let's personalize your content