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3 Trends in the Daily Deal Industry

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Rising User Acquisition Cost. In an interview with AdWeek , Boyan Josic, CEO of Daily Deal Media, stated that the prices for daily-deal keyword search terms have skyrocketed, driving industry-wide acquisition costs from $2 a head to higher than $10. Here are 3 important trends. Rising Dissatisfaction of Merchants with Groupon.

Industry 133
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SEO in 2013: What to Expect

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You can also expect the cost of SEO services to drop as the lines between optimization and content creation blur, bringing additional products and businesses into the field of play. The more Google grows in strength, the larger their monopoly on paid advertisements. Short answer: ads cost more in 2013.

SEO 140
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3 Trust-Building Factors That Improve Sales and Boost Profits

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If the website looks low-quality – with ugly flashing advertisements, overload of Google Adsense and a cheap looking template – a visitor will instantly assume that whatever they are selling is also likely to be junk. No advertisement overloads, no content segmented with textual ads and a clean, crisp graphical interface.

Adsense 132
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Host yourself: Don’t leave your digital space in someone else’s hands

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This means buying multiple months of hosting with a company in order to reduce costs. This helps to reduce extra costs and focus on just the necessary services. Many hosting company’s will advertise promotional deals to entice you to host your site with them. Forgoing specials and promotions.

Hosting 131