3 Trends in the Daily Deal Industry
Idaconcpts
OCTOBER 12, 2011
Rising User Acquisition Cost. In an interview with AdWeek , Boyan Josic, CEO of Daily Deal Media, stated that the prices for daily-deal keyword search terms have skyrocketed, driving industry-wide acquisition costs from $2 a head to higher than $10. Here are 3 important trends. Rising Dissatisfaction of Merchants with Groupon.
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