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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Expert Endorsement: Industry experts are authoritative sources of social proof. 82% of your prospects seek recommendations from their friends and families before buying. Beats Traditional Advertising.

comScore 299
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How Competition Impacts Facebook Ads Costs

Jon Loomer

Competition will become a bigger issue for most advertisers during the final quarter of the year. Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see.

Cost 215
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The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership.

Strategy 204
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Must have digital skills for PR pros

Sherrilynne Starkie

The good news for PR professionals is that industry studies predict a six per cent growth in jobs over the next seven years. The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. They need to have SEO expertise and digital advertising know-how.

Skills 179
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How Content Writing Can Improve Your Business

The Realtime Report

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already? Meet Sally.

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What Publicis Omnicom Is Screaming At Our Industry

Twist Image

That is the conversation that every marketing, advertising and communications agency needs to be having. This is all about the transformation of advertising agency into a digital agency. It''s all about how the new Publicis Omnicom will compete (or be better frenemies) with the likes of Google , Facebook , Twitter and Amazon.

Industry 108