How a Small New York City Hotel Put Itself on the Map through.
Techipedia: Tamar Weinberg
MARCH 4, 2010
How does one small hotel possibly compete with these hotel franchises? Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. They dictated what was the right and wrong way to market and advertise.
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