Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already? Meet Sally.

Advertising 172

Advertising Questions CPA ROI 172

Techipedia: Tamar Weinberg

OCTOBER 18, 2011

Rather than bombarding potential customers with too much information (see: radio advertisements), a QR code or text keyword can quickly link people in the community to information about their product or service, which is exactly what they want. At Your Service. Like this post?

Small Business 206

Small Business Compete Mobile Tools 206

Techipedia: Tamar Weinberg

MARCH 4, 2010

How does one small hotel possibly compete with these hotel franchises? Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. They dictated what was the right and wrong way to market and advertise.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JULY 15, 2010

In fact, not only does your blog need to stand out from the average ones that are popping up every day, but you also need to compete with established blogs, with their loyal fan bases, that have been around for years. Maybe you’ve set up a blog to advertise your business. Your blog has to be excellent. Your Blog Is Not Getting Traffic?

Engineering 250

Engineering Blogger Flickr SEO 250

Techipedia: Tamar Weinberg

JANUARY 5, 2010

23 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil (Online Marketing Blog): Lee Odden takes advice from the best minds in social media who have worked in the corporate world. She has some great comparisons. Sending products to bloggers helps too!)

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

Social media can be seen as a tool for a marketer, but not a static one like an advertisement. For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

APRIL 8, 2010

Social media marketing seems affordable compared to other marketing, especially television, print, and even pay-per-click marketing or CPM-based advertising, but the biggest fallacy as it relates to social media marketing is believing that it’s something that you can do quickly and affordably. After all, time is money.

Social Media 268

Social Media Marketing Policies Sysomos 268