Sherrilynne Starkie

MARCH 1, 2018

There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Certification requires advanced competency in the following: Facebook Certified Buying Professional. Selecting and using Facebook advertising objectives.

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Badge Facebook Compete Training 191

Sherrilynne Starkie

DECEMBER 6, 2017

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. They need to have SEO expertise and digital advertising know-how. Adwords certification demonstrates basic and advanced proficiency in online advertising. Photo by Carlos Muza on Unsplash.

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Skills Adwords Hubspot HootSuite 179

Sherrilynne Starkie

JANUARY 25, 2014

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. I go to Dell to buy hardware, not words.”. Like it or hate it, native advertising is here to stay. Photo credit: Wikipedia).

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Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JUNE 12, 2018

Instagram's plan to compete with YouTube. Instagram has a new longer-form video platform in the works t o compete with YouTube and Snapchat Discover. Generation Z is the largest and most diverse generation in US history and Snapchat has published an infographic to explain why this matters for marketers and advertisers.

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Reddit Facebook Compete API 133