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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is more persuasive when reviewers or influencers are viewed as competent or more acquainted with the industry or product category than the observer. 82% of your prospects seek recommendations from their friends and families before buying. Beats Traditional Advertising. Product research can take a long time.

comScore 299
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Competing with Free

Direct Marketing Observations

Does giving stuff away for free make you eventually buy stuff? How do other companies compete when Nike, Gatorade and AE give stuff away for free? I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options.

Compete 162
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How Competition Impacts Facebook Ads Costs

Jon Loomer

Competition will become a bigger issue for most advertisers during the final quarter of the year. Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% Your ads will compete with the ads of other advertisers when determining which ads a targeted user will see.

Cost 215
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Why marcoms pros should get Facebook Blueprint certification

Sherrilynne Starkie

There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Certification requires advanced competency in the following: Facebook Certified Buying Professional. Selecting and using Facebook advertising objectives.

Badge 191
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The Future of Digital Marketing: Top Tips for a Successful Strategy

The Realtime Report

Did you know that the first online advertisement debuted in October of 1994 ? The ad was simply a banner ad for AT&T, but it would lead to the development of one of the most effective methods of advertising. Anyone can buy ad space so now it’s more about buying the best ad space based on website viewership.

Strategy 204
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8 Questions to Answer Before You Pay to Advertise Your Business

Techipedia: Tamar Weinberg

So you think your business is ready to get into paid advertising channels? She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Or are you into them already? Meet Sally.

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Must have digital skills for PR pros

Sherrilynne Starkie

The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. They need to have SEO expertise and digital advertising know-how. Adwords certification demonstrates basic and advanced proficiency in online advertising. Photo by Carlos Muza on Unsplash.

Skills 179