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Direct Marketing Observations

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Competing with Free

Direct Marketing Observations

OCTOBER 27, 2011

Does giving stuff away for free make you eventually buy stuff? How do other companies compete when Nike, Gatorade and AE give stuff away for free? I remember asking a small business owner once why they kept advertising in magazines and newspapers when the results were so poor and their answer was that they had no other options.

Compete 162
Compete Case Study Social Networking Small Business 162
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Todays #SocialMedia Tweetchat Topic: The Social Media RFP: How to Get the Best Results

Direct Marketing Observations

JANUARY 19, 2010

The industry is growing by the day: Agencies (traditional, interactive, digital, public relations, etc), Consultants (individual or small teams), web-development (SEO, measurement, advertising, now with social elements), Software Vendors, Service Vendors and you could continue to sector this list ad nauseum.

RFP 159
RFP RFI Social Media Proposal 159
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