This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Dave Fleet

Remove Advertising Remove Buy Remove Compete Related Topics
Mobile Social Networking Communities Marketing Social Media Social News Advertising network CPM Affiliate marketing Microblogging More Related Topics >
article thumbnail

Why Paying Bloggers For Posts Changes The Game

Dave Fleet

DECEMBER 2, 2010

You need to compete for budget. The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. This leads into the last key factor here… You need to compete for budget. However, the result is that the blogger then finds themselves competing against other options for budget.

Blogger 371
Blogger Compete CPC CPM 371
article thumbnail

Reflections on the changing digital agency environment

Dave Fleet

FEBRUARY 16, 2016

They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. Lastly, this shift is also leading to a new agency dynamic , as different types of agencies find themselves competing in the same space. Decline of community management (in some areas).

Mobile 105
Mobile Trends Loyalty Compete 105
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 5,000+ Insiders by signing up for our newsletter

About
About
Editions
Editions
Topics
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024