Buzz Marketing for Technology

article thumbnail

Amazon vs. Wal-Mart: How Online Strategy Can Meet In-Store Opportunity

Buzz Marketing for Technology

Prior to breaking the news, Wal-Mart was already one of the few companies that could compete with Amazon online. Wal-Mart has the significant advantage of already having 10,000 retail locations—something Amazon can’t currently compete with. Why CMO’s Need To Be More Involved in Ecommerce If the $42.3

Meeting 232
article thumbnail

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies. Information gathered as part of market analysis might signal that customers are showing strong preference for the features of another company’s competing product.

Process 205
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Focus groups just can’t compete with situations like this.

article thumbnail

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

When defining them, you must take into account known consumer behaviors, including the various stages that shoppers go through when making any kind of purchase and the fact that they may visit your site several times before actually pulling the “buy now” trigger. Amazon continues to set the gold standard for best practices in personalization.

Marketing 268
article thumbnail

Your Guide to the Crowdsourced Workforce - ReadWriteWeb

Buzz Marketing for Technology

Generally, these sites exist in the form of graphic design contest web sites where clients put up a call for submissions for a piece of graphic design work, and designers compete for a cash prize by submitting designs. Most recently, the site launched a co-branded version of their service for Best Buy. advertising. ReadWriteWeb.