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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Paid Media Advertising Can Kick-start Traffic Generation While the goal should be long-term, high-quality, inexpensive traffic, the process of getting your content listed and ranked can take time. Research shows that it can take 18 month to 2 years for a good piece of content to get ranked in the top 3 search listings.

SEO 239
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Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research

Buzz Marketing for Technology

Search our database of research documents. Buy risk-free and download PDF immediately. Vendor Comparisons & Waves. Planned Research. Data-Driven Research. Free Research. In the last recession, online spending cratered along with the rest of the advertising industry. Search Forrester.com.

Research 208
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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Use a comparison tool on their phone to find the lowest price. Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand. Comments.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Ask yourself: In comparison to a desktop, how good will your video content look on a smartphone/tablet?

Mobile 90
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The pros and cons of social media

Sprout Social

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for. Enables instant communication. Boosts transparency. Increasing transparency always comes with risks.

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Why Social Media Matters for B2B Vendors

Webbiquity SMM

Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

B2B 190
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7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways. For instance, you might want to customize messaging, branding, and advertising campaigns to reflect regional languages, cultural norms, and practices. McDonald’s does this particularly well. The takeaway?

B2B 52