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Decoding corporate communications: Functions, goals and skills

Sprout Social

Brand and marketing communications Any interaction with customers and target audiences falls under the umbrella of brand and marketing communication. There’s a wide range of channels to conduct branding and marketing activities including social media , traditional advertising media, emails and review websites.

Skills 111
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What to do with your 2020 social strategy now

Sprout Social

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. In the wake of COVID-19, that might mean creating Zoom hangouts for your customers or posing community questions to get people talking. Amazing response to our donation.

Strategy 142
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3 Reasons Your Boss Said NO to your Digital and Social Media Plan [podcast + ebook]

Pam Moore

However, you just can't seem to get the budget approval nor the buy-in you need to be successful? If you answer no to any of these questions, then you need to go back to square one and create a real plan if you ever want to see the light of day for approval and buy-in of your “plan.”

eBook 78
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Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. It is because engagement and trust play a massive role in the decision making process of someone buying your product.

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Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. It is because engagement and trust play a massive role in the decision making process of someone buying your product.

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Creating Products Week: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. It is because engagement and trust play a massive role in the decision making process of someone buying your product.

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How 2020 Changed Social Media: Checking In On Our Trends Predictions

Hootsuite

The companies that took decisive action—like donating to frontline workers or pivoting production lines to make hand sanitizer or perusal protective equipment (PPE)—were commended for serving their communities, not just their shareholders. Increasingly, social media is being relied on to deliver a full-funnel buying experience.

Trends 144