Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. They also enable you to effectively showcase the impact of influencer collaborations on the bottom line and secure buy-in for future campaigns.

Metrics 100

Metrics Influencer Marketing Survey 100

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

Instagram 117

Instagram HootSuite UGC Influencer 117

Oktopost

MARCH 15, 2021

It’s a lot easier to make inroads with fun, uplifting, community-building content. Social Advertising and Video. Year after year, social advertising keeps growing. You can expect more engagement and higher ROI from B2B audiences by providing value-added content that educates and informs while it entertains.

B2B 136

B2B Social Media Strategy LinkedIn 136

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. After all, that’s free advertising.

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

APRIL 9, 2024

Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend. At any given time, most of your best prospects aren’t in the market to buy what you’re selling. Over three-quarters of marketers find that ABM yields a higher ROI than any other strategy.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy. The post quickly racked up 1.2

Report 110

Report Brands Library Sentiment 110

Pam Moore

MARCH 9, 2020

Unfortunately many of them don't have close to the results and success they claim to have, yet they paint this picture that their “unique” methods work and that for the low, low price of $199, you too can be rich and famous if you buy their magical super powered class. Even worse, most of them don't know how to measure results.

ROI 78

ROI Strategy How To Marketing 78

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Amerifirst has done away with advertising and relies entirely on inbound marketing.

Advertising 130

Advertising Marketing How To Education 130

Social Media Strategies Summit

NOVEMBER 30, 2020

It remains one of the best places to market your brand online, reach a broader target audience, gain a loyal following, and build a growing community of engaged fans around your brand. By installing a CTA button to Instagram posts, businesses make it easier for shoppers to buy products. Improved Marketing Strategies.

Products 164

Products Instagram Brands How To 164

Sprout Social

APRIL 4, 2023

And, with the right brand advocacy strategy, you can realize a stunning ROI. In fact, recommendations of this type, earned media, are trusted by 92% of consumers around the world beyond all other types of advertising. What they say or post about you can improve brand awareness and influence buying decisions.

Brands 128

Brands ROI UGC Authentication 128

Social Media Strategies Summit

FEBRUARY 27, 2020

2 Growth of private communities and tight-knit tribes. Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. 4 Social Advertising Spend will Diversify. Source: Facebook Groups. Source: Snapchat.

Trends 182

Trends Social Media Instagram Platform 182

Pam Moore

SEPTEMBER 9, 2020

Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? A sales and marketing conversion funnel can help ensure that your target buyer finds your content, consumes your content and hopefully chooses to buy from YOU and your business! This is how ROI is achieved!

Conversation 78

Conversation Template Templates Marketing 78

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Social advertising: $5,000 per month.

Social Media Management 124

Social Media Management Cost Social Media Price 124

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. Research shows that 84% of people value recommendations from people they know over all forms of advertising. And if your employees are happy, it’s safe to assume your customers will be happy as well.

ROI 48

ROI Loyalty Embedding Metrics 48

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Content 78

Content Authentication Marketing Training 78

Pam Moore

MARCH 2, 2020

Welcome to an era where connecting with your audience and communities in authentic and human ways is a requirement, not an option. When marketers treat their audiences and customers as humans, not just numbers, their goals can be obtained faster with an exponentially higher Return on Investment (ROI) for every marketing dollar spent.

Content 78

Content Authentication Training Template 78

Pam Moore

NOVEMBER 23, 2017

You don't have to be Wal-Mart, Best Buy, Amazon, Apple or Target. How to Partner with Your Social Media Agency for Maximum Success and ROI. Too many times they think it's just for the big online and offline retailers. The truth is even small businesses can join the Cyber Monday and online holiday sales to drive business results.

Social Media 165

Social Media How To Marketing ROI 165

SocMed Sean

APRIL 28, 2017

In the effort to stay relevant and cover a wider range of market, business people are relying more and more on social media as a method of advertising their businesses and selling their products. Thanks to Nicole for sharing her insights on the topic of social media and its use in the business setting!

Social Media 210

Social Media Advertising Issues Products 210

Pixlee

AUGUST 17, 2020

Meanwhile, other brands earn the lion’s share of engagement because of their community-driven strategy. . Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following. Buying likes used to be a standard (albeit largely frowned upon) practice to build a brand’s following.

Social Media 96

Social Media Authentication UGC Communities 96

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. First, you need to define “social media ROI.” There are no quick fixes to improve your ROI; you need to think long-term. Measure Your Current Social Media ROI.

ROI 246

ROI Social Media UGC Discount 246

Keyhole.co

FEBRUARY 9, 2024

It’s a good idea to create a sense of community and build good relationships with your followers. Facebook paid ads (Ads Manager) Paid Facebook ads can be a highly effective form of advertising, allowing you to reach a larger audience quicker than free advertising.

Strategy 52

Strategy Facebook Marketing Groups 52

Ignite Social Media

SEPTEMBER 22, 2016

The bulk of this, about 77%, is expected to be spent on Facebook advertising. For instance, your community manager ensures the right voice, tone, and look is expressed in the community and the content producer uses this information to develop creative that best serves the social platform and audience. For one, they are free.

Social Media 60

Social Media Buy Cost Advertising 60

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

Template 167

Template Templates Trends Content 167

Pam Moore

JANUARY 28, 2019

Paid advertising costs are increasing. Marketers are challenged with keeping communities engaged to ensure they are servicing their customers when, where and how they want to communicate. Tips to achieve buy-in for your program. Paid advertising costs are increasing. Customer experience is everything.

Social Media 113

Social Media Marketing How To Template 113

Sprout Social

APRIL 19, 2017

ROI has always been one of the most debated topics in the marketing department. John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. Social media ROI is no different.

Social Media 105

Social Media How To ROI Hashtag 105

ProBlogger

JANUARY 30, 2013

We have all heard about the traditional advertising campaign that cost thousands and makes almost no impact on sales or turnover. Here we take a look at some tips for content measurement and examine if tracking ROI is actually possible. For example, in your first month, you may be focussed on building a community. You should!

ROI 40

ROI Content Buy Cost 40

Buzz Marketing for Technology

OCTOBER 5, 2013

Unfortunately, traditional ROI approaches to portfolio management often leaves you feeling beat up and hollow when you’re done, because you’re trying to argue about uncertain futures using only half of your brain. An advergame is a game that is an advertisement disguised as a game. That’s similar with Knowsy in the sales context.

Crowdsourcing 219

Crowdsourcing Collaboration ROI Meeting 219

Hootsuite

MAY 13, 2020

And advertisers can stand to learn a few things from them. We're continuing to test private like counts in Feed for all users to ensure this change can benefit the community at large and we're excited to share more soon.? ? Please buy this mattress (or topper) because I said so and I will be really mad at you if you don’t.

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

JANUARY 26, 2023

Referral marketing is a form of advertising in which businesses encourage customers to recommend their services, products or experiences to other people. Remember, every customer you bring in costs your business money, whether from advertising, discounts or other marketing techniques. How will you measure success and track ROI?

Discount 126

Discount Marketing How To B2B 126

Pam Moore

OCTOBER 8, 2020

One of the best ways to increase the Return on Investment (ROI) on ALL of your marketing including digital marketing, social media, content marketing, influencer marketing and more is to take an Audience First Marketing approach to your marketing. What is Audience Marketing? In this 30 minute podcast you will learn: . Like to do it yourself!?

Template 78

Template Templates How To Training 78

Pixlee

DECEMBER 14, 2018

Innovation in Ecommerce means innovation at every step of the buying process. Morphe uses Pixlee to get the most out of their loyal community of 7.5 How Marketers generate huge ROI from UGC Inspiration Galleries. What Morphe has done with their community isn’t a “one in a million” success story. Here’s How it Works.

Conversation 45

Conversation UGC Retail Marketing 45

Pam Moore

JUNE 9, 2019

Narrow your focus to streamline and prioritize content creation, influencer marketing and all areas of content creation, promotion, advertising and marketing. We’ve been building our community and network there since. People buy from people they know like and trust. Become the “go to” leader and trusted advisor in the industry.

Brands 105

Brands Authentication Template Templates 105

Oktopost

APRIL 21, 2020

These products’ relative market share guarantees the highest ROI of any of the quadrants. They have already developed a community of users or customers around them. Tools like reminders and a bit of media buying will keep the cash flowing. . Stars are the Samsung TV and Gatorade of your digital brand.

Marketing 138

Marketing Apple Strategy ROI 138

Keyhole.co

MARCH 28, 2023

Influencers help grow your eCommerce business as they have built a community that trusts them. A recommendation from their end acts as social proof for this community and moves them ahead in the marketing funnel. Whereas you can increase the ROI while working with micro and nano influencers.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. The key goal of every social media post, retweet, or share is ROI. Click-through rate (CTR): It measures how many people click your social ads to know more or buy.

Analytics 52

Analytics Social Media ROI Metrics 52

Pam Moore

MARCH 31, 2017

Difficulty obtaining funding, budget or stakeholder buy-in? Private support community answers your questions and connect you with other business leaders just like you. Build community and earn support of evangelists to amplify your story and purpose. Increase ROI across all facets of marketing investment.

Training 165

Training Social Media Brands Small Business 165