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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

Blame Amazon, Tinder swiping, influencer culture or the infiltration of advertising into every corner of our lives, but the reality is that consumers are never NOT in the market to upgrade. According to the Harvard Business Review , increasing retention by just 5% can equal an upwards of 95% increase in profit.

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Seven Ways to Increase Your Brand Influence

Webbiquity SMM

Check their Amazon app or social media sites for reviews from other customers. Creating omnichannel marketing campaigns will also help brands maintain consistency of messaging so that their brand proposition matches the company’s strategic values or mission, making it easier for employees to not only “buy into”, but also live the brand.

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Word of mouth marketing: how to drive conversations and sales at the same time

Sprout Social

Reviews and recommendations. The not-so-hidden power of word of mouth advertising. Common examples include product recommendations, reviews and customer photos. Although word of mouth marketing is a form of advertising, keep in mind that WOM doesn’t represent an ad or ads. Shout-outs. Positive comments. The reality?

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Book Review: Marketing in the Round

Webbiquity SMM

Throughout, the authors use the term “marketing round” as useful shorthand to describe the group of professionals from marketing, search engine optimization (SEO), PR, social media, content development, design and online advertising whose efforts need to coordinated in order to optimize online results. Think of marketing as the hub.

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Buy Some Social Media Today!

Jason Yormark

I was lucky to be in the right place at the right time at Microsoft Advertising on the community team. RockMelt Review: Social Media Web Browser. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing. Leave me a comment as I’d love to hear.

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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Just email Jay a screenshot of your review with your address. Listen Now .